If you are a business owner, you are a marketer by default. It makes me cringe when I hear a branding, website, or messaging expert say they help you with marketing. Unless they help you get in front of your customers, they are not doing marketing.
The main purpose of marketing is to get your services or products in front of customers and stay on top of their minds when they are ready to buy.
For marketing to be effective, you need to have
– Customer persona
– How to reach your customer
But none of the above are going to work if your customers don’t know about you. This is where we step in. We make sure your awesome services and products get in front of the right people who have the potential to become paying customers.
I see so many business owners investing time and money in writing books, creating digital courses, or building an awesome website without ever asking, “how will I get in front of my customers with all the amazing stuff I’m creating?” That results in stress, overwhelm, and hating social media.
As a marketing agency we create campaigns, collect data and insights and stay on top of the trends to make sure we are reaching the potential buyers with consistent messaging across all platforms. We also make sure to integrate each tactic with the other for compounding results. It is not just about content creation but content distribution.
You can have the best branding, products, offers, and messaging but if you can’t get it in front of the customer, the business will never truly thrive.