Whether you’d like to visit an exotic destination or want to buy a new coat, you’ll probably head over to Google. Many other people would do the same thing- which means that ranking at the top can help your customers find you quickly!  That’s why you need to understand SEO. 

SEO stands for ‘Search Engine Optimization. It refers to the work that you can do to make it easy for people to find you online. Increasingly, marketers are working harder to understand search queries and using that information to boost their rankings. Here are four steps to help you successfully use SEO.

 Identify your keywords

The first step to boosting your site’s ranking is to identify at least three relevant keywords.   Keywords – also known as“key phrases,” or “search queries” – are words and phrases that users type into search engines to find information on a particular topic.

One of the easiest ways to find the right keywords is to visit AnswerThePublic, a free tool that answers questions that people ask on social media, blogs, and public forums and turns them into keywords. The best part about using AnswerThePublic is that it provides specific longtail keywords. 

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes.  For example, a keyword like “business women” is a short-tail keyword while “Tips for successful business women” is a long-tail keyword. While not many people tend to search for longtail keywords, they are less competitive, and therefore are perfect to use especially if you are a beginner. 

 Write great content

Once you find three keywords, write unique content to create the best possible user experience for your target audience. Make sure the content is interesting enough not to get lost among various YouTube, Facebook, blog, and other content on the internet. Not only will more people read it, but it will also encourage other bloggers to link to your content.

 Keyword optimization

Next, optimize your keywords. Some people think that keyword optimization is about stuffing the page with keywords. But this does not work.  While you need to use keywords, you should also help the search engine understand what your page is about. To do this, include your keywords in a few important places on your page.   

But don’t overoptimize. Reading the same keyword several times in a row, in the same paragraph, is not pleasant for anyone.   You can also be penalized by search engines. To create variation, use phrases and words that are closely related to your keywords. 

4. Optimize for users

Finally, optimize content for your users. Search engines pay attention to how people interact with your website. If they notice that people are clicking on your website and quickly going back to the search engine, they will downrank you.

But if users spend a lot of time on your page, that’s an indication that they find your page useful – and the search engine will improve your ranking. Here is how to optimize your content for users so that they stay on your page.

  • Make sure that your website is well designed. Studies show that people judge your design first and your content second. If your site is cluttered and unattractive, you will have a high bounce rate. A simple and clean design will make it easy to read.
  • Structure your content in a way that people can quickly get the information that they are looking for as soon as they start reading your posts. In other words, don’t start your posts by explaining why the topic is important. Instead, write a short intro and then get into the tips, steps, and plans.


To encourage more people to visit your website,  use SEO. Begin by identifying the appropriate keywords for your content. Then, write great content and include the keywords. Finally, optimize the keywords so that users can enjoy visiting your website. Contact us to help you write blogs for your website, using the right keywords that will drive traffic and generate valuable leads. Good luck!