It’s difficult to name a more pervasive and persistent problem in the small business world than marketing. If you’re like me, you’ve probably spent countless hours trying to figure out how to get your company found online by people who are actively searching for what you sell.
But here’s the issue: most of us don’t have an unlimited budget (or even an adequate one) for advertising our businesses on Google and other sites. So we resort to using free or affordable tactics like social media, email newsletters, and blogging. And while these strategies can certainly help us grow awareness of our brand among potential customers, they are not without their limitations. So I wanted to learn how others were solving this marketing dilemma. I found the answer in SEO.
One definite way to stay relevant is by incorporating SEO into your marketing strategy. But SEO is a delicate game. When big companies are also playing the SEO game, how can small businesses manage to stand out? Imagine, 63,000 Google search queries per second. How can you make your business be at the forefront of those search results without having to break your bank?
The good news? Long-tail keywords! By making your keywords more and more specific, you eliminate competition, thus effectively allowing your product to appear on the first page of potential customers whose specific needs you can address. If handled correctly from day one, you may have unlocked a gold mine of warm leads.
All About Long-Tail Keywords
A long-tail keyword is a phrase composed of three or more words. For instance, “cotton t-shirts” is one such keyword that you could use to search for products on Google without having too many irrelevant hits come up in your results list. Longer keywords like “pure cotton t-shirts for men” will produce lower search volumes, but they will give more clarity to your search objectives. This way only more relevant items will appear.
The Significance of Long-tail Keywords
Higher Conversion Rates
People who use long-tail keywords are the people who want something specific. When they search for “pure cotton t-shirts for men in Los Angeles,” it’s likely that their motivation and need will be more immediate than those using a general keyword like “cotton shirts.”
Better Chance of Content Visibility
When you optimize your website for the different categories of searchers, Google’s algorithm becomes much simpler. When people search using long-tail keywords it is now easier to rank in line with what they are looking for.
As more and more people turn their attention away from desktop browsing in favor of a tablet or smartphone usage, more and more people begin to search for very specific wants. For example, “affordable pizza parlor on 6th street.” Using long-tail keywords gets even more common as people use voice functions on their gadgets.
So it is crucial to invest in getting to know your audience and their “voice.” Find out how they search for their wants and get in front of them by using long-tail keywords that mirror the way they talk.
The low competition that long-tail keywords bring to the table is one reason why they’re such a great option for ranking well in Google. The low competition and lack of opportunities to rank well for them mean this strategy will give your content a better chance at being found by potential customers, so don’t skip them!
Lower Costs with Long-tail Keywords
“What kind of business needs a higher rank in organic Google searches?” you might ask. Well, the answer is simple: any website that wants to be successful and maintain its customer base must make sure it has high search rankings on relevant keywords. Long-tail phrases will bring visitors back again and again as they look for information about your products or services. Not only can this increase traffic numbers but also profitability through increased sales conversions.
The secret to getting your targeted keywords for a lower cost per click is by targeting long-tail search terms. As you go deeper and get more specific, the competition will decrease which means that instead of paying an extra premium price on top-end rankings with less traffic volume–you only pay when your keywords actually match specific needs.
The Advantages of Using Long-tail Keywords
Better Personalization for Your Content
Long-tail keywords have descriptive words like location, nationality, and gender. You can use this to your advantage by making content that can aid your categories and services.
Preparation for trends of tomorrow
Long-tail keywords have a more conversational tone. Because of this, Google’s latest algorithm centers them to provide searchers with helpful searches that will lead them exactly where they need to go!
Help in Short-tail keyword rankings
The best way to rank higher in search engine results is by using a combination of main keywords and long-tail phrases. With this strategy, you will not only be able to increase your rankings for the more generic terms but also have an easier time targeting those that are specifically relevant towards what exactly it is about your business or website which makes them stand apart from others who offer similar services as well!
Optimization for Your Blog Strategy
When it comes to ranking higher on Google, a blog can be one of your best tools. Long-tail keywords will help guide the way and provide insights into what customers are searching for so you know which content is most valuable for them.
Ranking high in search engines is not an easy task to accomplish. While working on your SEO strategy, make sure you use long-tail keywords and be creative with them! You will soon see organic traffic increase and your brand stand out from the competition.
There’s no doubt ranking at top spots online can seem like a daunting challenge. However, by using more specific words which would likely generate fewer web hits but carry greater weight, this goal becomes much more achievable.