Creating an online presence doesn’t have to be expensive. With a little bit of time
and effort, you can build a strong web presence in no time. You just need to make sure that you are using strategies that actually work. With that in mind, here are six sure ways that you can improve the performance of your website without breaking the bank.
Develop a conversion-based web design
You may prefer certain colors, logos, or styles. But when building a website, you need to focus on what your customer wants. Making it easy for your customers to navigate your website or take action creates a convertible web design. By having a conversion-based web design, you increase your opportunity to grow your business and increase your sales.
SEO and PPC
A lot of people get worried about SEO and PPC because they will require spending money. But it is worth the effort because it will pay dividends in the future. By investing in SEO long-term, you can develop a higher and better ranking on search engines. As a result, your customers will be able to find information about you before they see your competitor’s website.
You also need to use pay-per-click advertising (PPC) to enhance your presence. Statistics show that many people interact with the ads on top of search engine results. Therefore, listing your ads will guarantee that you are going to be in front of your target customers when they are looking for the products or services that you offer.
After investing in SEO and PPC, you need to make sure that people who have visited your website come back. Statistics show that 97% of people that visit a website for the first time are not going to take the desired action. For example, they might not buy, fill out a form, or interact with your business. On average, a consumer needs to see your brand or logo six or seven times before they trust you enough to give you information or to take the action that you want them to. By investing in retargeting, you will bring people back to your website and increase your value.
Next, you need to focus on your online reputation. If you have been investing in your marketing and driving people back to your website, but you don’t have a good online reputation, all that is a waste. Research shows that 87% of people will not interact with a brand that doesn’t have reviews. Make sure that you have reviews all across different platforms like Google My Business and Facebook to build your online reputation.
Invest in your content
While you can invest financially in your social media in the beginning, you should focus on creating content by producing videos, interacting with people, and providing useful information to them, such as statistics and pictures of projects that you have done. Your social media is an extension of your website and will help you to get in front of people while they are not really looking for you. It will also help you learn their behavior, intention, social-economic status, and anything else about your customer. You can use that information to tailor your messages and choose platforms that reach your target audience.
Upload a lot of videos
You also need to invest in creating videos. You can take as much time as you need to develop the perfect sales pitch video and then upload it on your social platforms and website. Everyone who visits your site and watches the video will see your sales pitch.
In addition, uploading videos is a great way to get people to interact with your brand, especially if you are the one who is in front of the camera. They will be able to see who you are, what you are trying to accomplish, and how you can help them. Besides, videos rank highly on Google and YouTube. The content will also help you to build trust and SEO value. This service will make them want to work with you in the future.
Focus on your social media
Social networking sites are free platforms that can help you expand your digital presence. 57 % of consumers say that social media influences their shopping behaviors. You don’t have to be an e-commerce business to take advantage of social media. Since social media provides the opportunity to communicate with people on a platform that they are familiar with and have trust in, you can use it to expand your marketing reach without using a lot of money.
Stay ahead of the competition by utilizing a CRM or a customer relationship manager. If your business is just starting out, using a CRM will help you automate your sales process. If you are an existing business that needs to move to CRM, you need to retrain your staff. If you are not moving along with this technology, you are going to be left behind your competition. Get a CRM first and get ahead of everybody.
There you have it. All you need to do is apply these five hacks to improve your web presence. What will work for you best depends on your target audience and the type of business that you have. If some work better than others for you, I’d love to hear how they worked for you.