If you are a business person, you need to have an e-commerce website. Look at Amazon as an example, the platform has 9.7 million sellers worldwide, of which 1.9 million are actively selling on the marketplace. While you don’t have to sell your products on Amazon, these statistics just show how huge e-commerce has become. There are so many benefits of e-commerce for businesses. I’m going to explain five of them in this article.
After a long day of work at a physical store, most people go home. But with an e-commerce store, you can sell your products all day, every day, even while at home, curled up with a good book and a hot cup of camomile tea. So if someone can’t make it to your physical location during your operating hours, they can visit your website and make their purchase.
Relatively low cost
Another great benefit of e-commerce to businesses is low cost. If you don’t have a physical store and focus solely on an e-commerce store, you may eliminate many expenses like utilities and a large staff to maintain the store. However, you will have the expense of website maintenance. After all, you don’t want your website to list the wrong item or crash entirely.
One thing that you can’t do with a physical store is to remarket your product to every customer that visits your shop. Remarketing is a form of digital advertising that places your ads in front of people that previously interacted with your e-commerce store. In a physical store, people can browse and interact with your product and then leave without a trace. The impact of e-commerce is that you can use remarketing to target people who are already interested enough in your products to look them up online.
In a physical store, sometimes you might see displays with related items like chocolate and marshmallows. You get this on an even bigger scale on an e-commerce store. If someone views a certain product on your site, you can include a spot that shows them other related items people are purchasing. For example, if someone wants a fancy toothbrush, you can show them that people who often purchase that toothbrush buy toothpaste and floss. If the customer buys toothpaste and floss, you would have sold to them without doing any extra work.
In addition, you can track browsing history on your site and make suggestions for your target audience based on items that they previously searched. These little suggestions can have a big impact. That’s why I can’t stress enough the importance of e-commerce in modern business.
Broader customer base
Lastly, an e-commerce store reduces the physical boundaries of a brick-and-mortar location. With proper e-commerce optimization, people across the world can find your online store and make a purchase. It doesn’t matter if you are in New York and the customer is in Texas. They can make a purchase on your e-commerce store from the comfort of their own home, car, or office.
If your site uses up-to-date search engine optimization tactics, people will be able to find your business without ever having to interact with you. You don’t need to pay for ads for them to see or spam their inboxes with sales emails until they get tired of your company. As long as your site is optimized well, and they search for something you offer, they can find it.
I hope I’ve convinced you to utilize e-commerce for your business. As the world becomes more digital, your business needs to keep up with demand. If you want to learn more about e-commerce, contact me! You can also follow our social media pages for the latest in digital marketing.